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Who does not know the name of the ancient Chinese general Sun Tzu’s war. A name that will never escape from the famous work entitled “The Art Of War” Sun Tzu’s art of fighting style.

So great and legendary strategy. Until finally used as a reference in carrying out activities of our daily lives. In war, in politics and even in business.

But did you know?. Not all of Sun Tzu’s strategy can be applied in your business. Unless you expect your business will be left by your customers. In fact, your business will be the butt of your competitors if you run these strategies in your business.

As a strategy of war, part of Sun Tzu’s strategy is very rich with ideas about the sabotage against the opponent, and cunning, so cunning that it is not recommended in the activities of marketing for your business. Because in addition to the presence of your business will be considered as a common enemy by your competitors, the market will also respond to your business as a supplier of ready to cheat them whenever they are so careless. And of course you really do not expect it not?

You would still remember the sense of marketing that always emphasize in my lectures or my seminars.
“Marketing is everything that you need to do to make your business always looks better when compared with its competitors in the eyes of the market your business. So the market will always see that your business is the best solution for their problems and needs. “

How will you look better in the eyes of the market. If the way you do business is full of cheating. Both of your competitors, or to your customers.

Not all the strategies of Sun Tzu’s good for your business. But that does not mean all of Sun Tzu’s strategy is not good for your business. Learn about and consider each of Sun Tzu’s strategy and its implementation for your business.

At the time the bank offers loans to corporate customers, banks must consider the firm’s ability to repay the loan. Traditional approaches focus on the analysis of the company’s financial performance. This is called credit analysis. The technique used in credit analysis from techniques for analyzing stocks that is generally done by the investment management industry. The use of financial ratio analysis (analysis of financial ratios) sebaagi basis to develop a model for making lending decisions, it is very commonly used.

Corporate credit analysis usually focuses on financial data 3 last year. Results of the analysis will be further examined to see the trend of future performance (better or worse) are useful in making lending decisions.

Elements that are important in conducting financial analysis is the company’s financial statements, namely:

• Balance (balance sheet)
• Statement of income (profit and loss account / income statement)
• Consolidated cash flow (cash flow statement)
• Consolidated taxes (tax statement)

If you are planning to turn your love of crafts into a business, there are a number of factors you should consider:

• Decide why you want to start this business. Your goal is to turn a hobby into a business can provide the level of success that resulted. If you want to craft a business produces or as family income, then you must do it seriously and treat it as a business.
• Verify your product request. You have to know for sure that the people want and will buy your product. There are only diperuntukkkan products to market very small and can not provide benefits to the business operation.
• One way to find your product to meet consumer desire is to check eBay. Do research on eBay about your product (eg Art beads) and see offers that are listed in the “ending today.” If most of the day auction ended no bid, then shows a lack of interest in these products. Also perform a search on Google to find out how many commercial sites that sell products like yours. This approach can help you know your competitors, find out what they offer, and determine the niche that allows for you as well as point of sales.
• Understanding the basics of business. Making crafts is: knowing how to change the profit from each other. Understand all requirements and have reserve funds to meet expenses before you can generate sales and gain profit.