Electronic Newsletter
The electronic newsletter or e-newsletter is proprietary tool of e-mail marketing is a publication distributed regularly via email to people who previously have subscribed to it.
The publication of a newsletter, usually focuses on a topic of interest to the subscriber, and usually take the form of an article (for example, an article on advice to do something), news (eg opening of new premises or the approximation of an event), novelty (eg, launching a new product or promotion), or a promotion (eg coupons that can be printed and redeemed later.)
Usually, the choice of subscribing to a newsletter, is presented on the website of a business (whether this is based on the Internet or in the case of a physical business), and also, the newsletter usually has the option of that the subscriber can cancel their subscription at any time.
The newsletter is seen as an effective marketing strategy because it allows us to maintain contact with people who have subscribed to the newsletter and thus create interest in them for our business, product or service, promote our brand, products or services , or provide for their loyalty (if they have already been our guests).