World Buying Stock

Investing for the community should become a lifestyle trend. No longer limited to just think ‘saving’ and put the funds on deposit that supposedly most secure investment instrument. Begin turning to the stock. Why?

Simple indicator is the increase in the Composite Stock Price Index (CSPI), which reached 46.13% to a level of 3703.512 during 2010, and is predicted to continue in this year.

According to research results of PT Bahana TCW Investment Management, the strategy of investing in 2011 is to minimize the allocation of liquidity, either cash or deposits. The problem of excess liquidity to keep interest rates remain low, so the acquisition can not cover inflation.

Let’s look at interest rate movements on the type of investment deposits. Since 2005, the government cut fuel subsidies and the allocation of the global crisis that terrible incident in 2008, causing deposit rates continued to decline. Until the acquisition of interest on the bonds can not fight inflation, mainly of food commodities and education.

Indeed during the 1998 crisis, the government became fully ensure public funds are deposited in the deposit. So forget the notion that the deposits as a profitable and safe investment.

Trimming the fuel subsidy is causing inflation and cause interest rates rise. But it turns out the positive impact, especially foreign investor confidence, actually increased.

Furthermore, not only foreigners who buy government bonds, but also domestic banks. Proceeds from sale of state bonds has raised additional funds of banking, even exceeding the purposes for which credit has actually been increasing.

As a result, excess funds are collected in Bank Indonesia Certificates (SBI), and ultimately be borne by the central bank.

Bank Indonesia (BI) instrument makes interest rates as inflation control through the absorption of liquidity. If the rupiah liquidity is absorbed, there can be reinforcement that reduces the risk of inflation. During the height of bank money in SBI, the bank is relatively not so needy of public funds as reflected in relatively low deposit rates.

An alternative solution is to stock investing. Shares of commodity sector remains one of the main drivers of investment in the stock market. But the expectation of rising stocks will not last year.

“We think the expectations are the benefits to follow the historical average of 20%, according to the long term nominal GDP growth of Indonesia,” explained Director of Research and Investor Relations Investments on the type of bonds or corporate bonds also worth ogled. Investors can choose a corporate bond with a good credit rating, rather than government bonds. Treasury bond yield mapping for the tenor of 10 years, in late 2010 at 7.6% level. This figure is lower than the average 10-year inflation of 8.3%.

“Indeed, inflation in 2011 could be less than 8.3%, so the yield on Treasury bonds are very attractive. But investors should be alert to secure itself when inflation soared,” he said.

Other investment alternatives can be done in non-listed companies through private equity fund. Especially when the price of stocks and bonds are considered expensive, while the low-interest bonds awake.

The advantage to invest in private equity funds is the dividend. In addition, there is potential for greater profit when released into the market the company’s business capital as a public company.

When writing the business plan, the marketing plan or marketing plan explains how you will get your customers to buy their products or services. In the marketing plan, then include details of the following sections:

• Products or services
• Pricing Strategy
• Sales / Distribution Plan
• Advertising and Promotions Plan

1. Products and / or services.
This part of the marketing plan focuses on the uniqueness of your product or service and how customers benefit from the use of products or services offered. Use these questions to write a paragraph summary of these aspects of your marketing plan:

• What are the characteristics of your product or service?
• Describe the physical attributes of your product or service, and any other relevant characteristics, such as what does, or how your product or service is different from other products or services.
• How does your product or service benefit the customer?
• Remember that the benefits may be intangible and tangible, for example, if you are selling a cleaning product, customers will benefit from having a clean house, but can also benefit because they enjoyed better health.

What is it that defines your product or service, apart from everything else? In other words, what is the message you receive from your customers about your product? The marketing plan is about communicating this message to your customers.
2. Pricing strategy.
The pricing strategy of the marketing plan is to determine which is the price of your product or service, the price stated to be competitive, but still allows a reasonable profit.

• The key word here is “reasonable”, you can put any price you want, but for each product or service there is a limit that the consumer is willing to pay.
• The main problem in this section is, “How do you know what price to charge?”

Basically, you must calculate the pricing through a process of calculating costs, the estimated benefits to consumers, and comparison of their products, services and prices with others who are similar.
Set your prices by examining how much it costs to produce the product or service and adding a fair price for the benefits.
To outline the pricing strategy in your marketing plan should answer the following questions:

• What is the cost of your product or service? Be sure to include all fixed and variable costs, the cost of labor and materials are evident, but may also have to include freight costs, administrative costs and / or sales costs, for example.
• How does pricing your product or service compared to the market price of similar products or services?
• Explain how the price of your product or service are competitive. For example, if the price is going to charge less, why can this be done? If it is higher, why his client would be willing to pay more? Here is where some of the pricing strategy comes into play, that his business more competitive if you charge more, less or the same as its competitors and why?

What kind of ROI (Return on Investment) is expected with this pricing strategy, and in what time?

• Logos are an important detail that can not be underestimated in business. A good logo can make or break your business has made it easy to create a logo for those who are willing to be recognized.

• LogoLounge has designed the most famous logos in the world of business and the Internet. Because an identity can become logtipo; few of us do not automatically recognize a brand with just seeing the logo, just remember brands such as Nike, Puma, Adidas, etc.

• Startup cost: $ 2000 to $ 10000, can be operated from home.

Business Overview .- Like many other industries this business is booming at this time, the field of advertising is experiencing significant growth.
If you’re good at inventing clever phrases, or create intelligent graphics, and also have some knowledge in the areas of marketing, this is the perfect business for you. There are many advantages and disadvantages, but these alone will realize on the way, remember the important thing is to start.
Things will seem much easier, if you have any experience in advertising, public relations or even if you have worked in a sales or production of a magazine or newspaper.

• Market .- Perhaps the principle can not compete with large advertising companies already established in the market. But little by little make a lot of customers, as I said earlier it all depends on your creativity and quality of their work.

You should start with a field he knows. If you have already been in the business, you may already have many customers. If instead you are new to the subject, just a matter of research and learn a little, the enthusiasm, creativity, passion, play in your favor.

• Equipment required .- You will need a computer with all the necessary programs to stop this work, a laser printer, printer quality color scanner and fax, local office. For needless to say that to increase its inspiration on advertising, the Internet will find thousands of creative examples.

One of the greatest forms of advertising value is a newspaper article about your business.

Clear that achieving positive coverage is not always as easy as buying an advertisement. Takes hard work, patience and a lot of persistence, but the result is worth it.

In just 60 seconds, learn how to behave with the media and give them information while you give your company a good name.

0:60 Treat the media with respect

In truth there is no secret when dealing with the media. Just think of them with potential clients and the story of your idea is what they had been expecting. What this means is that you follow the same basic rules with the media you would take with a client.

0:46 Educate yourself about the media before contacting (more…)