A young computer programmer friend of mine is very unusual to ask me. “I’ve read the book Mr. Laksita, Business Start-Up Wizards and have been listening to audio books Laksita sir, which I recommend that we go over it in a Red Ocean in Indonesia because it was easier to win the competition than to create and offer something new. In the case of my work as a computer programmer, which one is better. Log in Red Ocean or Blue Ocean? “, He said.
I personally would not question which one is better or Red Ocean Blue Ocean in running a business. No matter whether the business field of products or services. Included also in the business engaged in the development and sale of software. In running a business (any business), I put forward the formation of channels large amounts of revenue for the business in question as soon as possible. Because this is the real essence of a business. How to make our money grow quickly
While the product, just a tool to build revenue channels for business as often I emphasized in seminars and workshops customers who will buy from our business many times.
Why should I Blue Ocean products but market is not ready to absorb it and leads to the quiet order. Because of something new and innovative and always takes more effort to introduce to the market. Until eventually the market will accept it fully. While expenditures in our business can not be postponed.
In business, of course the ideal is to build as soon as the pillars of revenue from products and services anything we can do to establish a channel of revenue as quickly as possible and as much as possible. Because all business expenses we will not be delayed. And to make the pillars are of course needed immediately generate targeted marketing mastery as I teach in my workshop two days of “The Great Marketing Road map”, so it does not take long to make the pillars are generating sales revenue.
And of course the consequences of this choice, would be related to the products in the areas of RED OCEAN .. which fortunately is not too much .. While the competition is intense. No matter, what matters every minute of our business at the beginning of its establishment can always generate sales figures, every hour, even every minute, of the many pillars.
As well as buildings. The more pillars buffer the building, the more sturdy the building stood. Conversely, the less buffer than the building pillars, the more vulnerable the building can hold up to withstand heavy roof loads. So also with the business. More and more income for the business daily, the more solid business standing, while the less revenues generated by the business, the more vulnerable business collapsed in a short time.
The problem is the competition itself .. There’s no problem with competition, because we can apply the strategy of Tai-Chi that I have developed to be able to win the competition with ease, and master the core strategies of marketing, I always emphasize on the second day of my workshop, “The Great Marketing Road map “(98% of participants in 3-5 business flooded with orders for months or even less)
Return to the Blue Ocean Strategy or Red Ocean Strategy.
Which strategy is better at running a business?
For me, back again the problem is actually very simple, create the pillars of income as much as possible in the Red Ocean because it is much easier to produce. With the strategy of Tai-Chi competition problems easily .. Workshops and seminars with my marketing problems too easy .. After a few pillars have started to generate sales in large enough quantities, immediately reinforced the pillars of the revenue from the Blue Ocean sector ..
Because even though they will need time to be accepted by the market .. At least regular income of the pillars of Red Ocean is sufficient to support our business until the pillars of income Blue Ocean that we were actually developed was able to generate revenues as we expect .. So combine it with Read Ocean Blue Ocean, it would be much safer for our business.
Maybe that’s my answer about my friend the question above.