Secrets of Trade And Business
Trade secrets are an instrument of intellectual property among others, and, when properly used, they complement and reinforce other mechanisms. Companies that successfully protect their business secrets augment other IP assets they hold, for example, when the Coca Cola protects its secret formula as a trade secret, it also strengthens its brand.
Given the rapid evolution of the market and that trade secrets can be discovered independently by others, it is advisable for companies not to rely solely on their business but to deploy existing ongoing efforts to develop new ones to remain competitive. In addition, this strategy is useful in case of unwanted disclosure because firms can rely on a product or project more recent and better