US Navy 070131-N-1226D-072 West 2007 is the la...

Role Management
Employees, but especially the top, play a prominent role. Financial press because communication can be affected by such accents or simply by the timing of information. But the reverse may also influence work. Particularly in listed companies have interpretations of information released by the press, analysts and investors directly affects the valuation of companies and hence their financial resources.

Important roles are played by the Chief Financial Officer (CFO, CFO) and Chief Executive Officer (CEO, general manager) of a company. CFOs are about the numbers and focus mainly on the financial press, analysts and investors. CEOs focus more on customers (the market), employees and other stakeholders. Nevertheless, statements by the CEO have a major impact on the financial position of a company. Conversely, the figures affect customers on their choice for a company. Good media training and guidance from the communications department is essential.

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