- Use the press release above a headline that the charge covers. This can also be negative if otherwise. Do not try at all costs only positive news for a trivial detail to highlight positive. This creates irritation and the press release is not taken seriously.
- Use the financial press release is not for advertising purposes by language use as ‘leader’, ‘excellent results’ and ‘strategic partnership’. You run the risk that editors in subsequent press releases to see it less seriously.
- Do not use meaningless jargon. Communicate in the language of the target group of the medium before you send the press release.
- Send press releases by e-mail. Analysts appreciate a rapid publication on the Internet. Give journalists a clear but comprehensive summary, no general PR story. Analysts want more details. Differentiate the press so.
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