The Main Objective of the Marketing Plan
Remember, the main objective of the marketing plan is to make people buy your products or services. Sales and Distribution. Traditionally there are three parties to the sales and distribution marketing plan, although the three parties may not be applicable to your business.
1) Outline of distribution methods to be used.
How does your product or service will reach the customer? For example, will distribute your product or service through a Web site, by mail, through sales representatives, or through retail?
- What channel of distribution to use?
In a direct distribution channel, product or service goes directly from the manufacturer to the consumer. The traditional distribution channel is, from manufacturer to wholesaler, then to the retailer and then to the consumer. Design a scheme of all companies, individuals and / or technologies involved in the process of getting your product or service.
What are the costs associated with the distribution?
- What are the delivery terms?
- How long does it take to get your product or service to your customer?
2) Outline the process of the transaction between his company and its customers.
What system is used for processing orders, shipping and billing?
What payment methods customers use?
What credit terms offered to customers? If you offer discounts for early payment or penalties for late payment must be mentioned in this part of your marketing plan.