Advertising and Promotions Plan
Advertising and Promotion essentially describes how you will deliver your unique selling proposition to prospective customers. While there are literally thousands of different promotional channels available to you, what distinguishes the successful advertising and promotion of a plan is its focus.
So think first message to send to your target audience.
Advertising – The best approach to advertising is to think of it in terms of media and media that will be most effective in reaching your target market. According to this you can make decisions on the percentage of its annual budget to spend on advertising.
What percentage of your annual advertising budget is going to invest in each of the following means:
Internet, television, radio, newspapers, magazines, telephone books or directories, bank / bus / subway ads, direct mail, etc.
Sales Promotion – If appropriate for your business, you may want to incorporate sales promotion activities in its advertising and promotion plan, including:
offer free samples, coupons, point of sale displays, product demonstrations.
Marketing Materials – All businesses include some of these in their promotion plans. Marketing materials are the most common card, but the brochures, leaflets and service sheets are also common.
Advertising – Another way to promote each company should use are: press releases, which is a very effective way to achieve the spread among the people of your product or business. Consider:
Product launches, special events, including community participation
writing articles, obtain and use evidence